When it comes to Grass Roots SEO, everyone needs to have a plan:
- What are your goals
- How long do you have to achieve these goals?
- How are you going to reach these goals?
- Who will help you or will you do it on your own?
One of the main things to remember is that for a website to be successful, you need it to be focused on the visitors needs, NOT what the search engines want. If the visitor is pleased, chances are, so will search engines such as Google. If you like a website, you will probably tell other people about it, this is the sign of a good site that word of mouth is being used (usually monitored by the number of links to the site and how much they are mentioned on social networking sites). Remember there are many SEO techniques for Google but is that what we are really looking for?
What goals should you aim for?
When starting a SEO plan, it is best to analyse what you already have, or if starting a new site, what you wish to achieve with it. It would be unrealistic to have a new site and plan to rank #1 by the following week for a highly competitive keyword.
You will find the word ‘keyword’ used a lot when reading about SEO as the keyword is what people type in to the search engines to find your site. When starting a SEO plan of action, these are the topics I would consider covering…
- Keyword research
- Competition research
- Domain availability
- Social networking research
A beginners guide to SEO ?
Yes, A beginners Guide to SEO is currently being written and updated to meet the latest needs of anyone wanting a Google seo guide. SEO on Google is pretty much the same as other search engines, but people tend to focus on Google more than other search engines as it has more users. The beginners guide to seo will hopefully see your SEO ROI (Return on investment) increase, however if your SEO ROI is based on using free SEO techniques, the investment should still be considered as time spent on doing the SEO itself.
Recently I became an Accredited Professional for Bing Ads and currently I’m working towards Google accreditation too.
Accredited Professional Member Profile: Martin Evans
Accredited Professional Company Profile: Grass Roots SEO